Smart home tech isn’t really “new” anymore – but the way it’s evolving definitely is. We’re seeing tools that don’t just automate tasks, but actually adjust to how people live.
Spearheaded by tech giants such as Amazon and Google and innovative startups, the smart home market is expected to reach $314 billion by 2026. And homeowners are buying into the phenomenon. 71% of Intel customers expect to see at least one smart-home device in every household by the end of 2025, and 68% expect smart homes in the next decade to be as common as smartphones.
Whether it’s saving on energy bills, improving safety, or simply making everyday routines a bit smoother, these five startups are worth watching this year.
5 Smart Home Startups to Keep an Eye On in 2025
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Josh.ai – Voice control that actually works the way you want it to
Plenty of smart home devices claim to be “voice activated,” but few are as seamless – or private – as Josh.ai. What sets them apart is how well their system picks up on what you want without needing robotic commands.
Whether it’s adjusting the lights, opening the blinds, or turning down the volume in one room but not another, Josh is built to handle voice control without the awkward back-and-forth. It works across your whole home and doesn’t sell your data, which is a big plus for people who care about privacy (and let’s be honest, that’s most of us now).
It’s a favourite among homeowners who want something high-end that just works, without making you feel like you’re constantly “managing” it.
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Om Wave – Lighting that reacts to you, not the other way around
Om Wave keeps things simple. Their lighting system uses sensors, timers, and voice integration to create the right vibe whenever you walk into a room. You don’t have to do much – just live your life, and the lights follow suit.
They’ve focused on energy efficiency too. The LED setups save power automatically, and the system works well whether you’re fitting out one room or your whole place. It’s the kind of smart tech that makes life feel easier without turning your home into a science project.
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Wyze – Making smart home gear affordable for everyone
While some smart home brands are chasing the luxury market, Wyze has focused on something just as valuable: accessibility. Their lineup includes cameras, sensors, lights, and more – priced so regular households can actually adopt them without thinking twice.
Wyze’s product offering aren’t just cheap alternatives; they’re genuinely solid smart home products with comparable features to their higher end counterparts. For example, the Wyze Cam offers features you’d expect in far more expensive models: motion alerts, night vision, and easy app integration. It’s helped thousands of homeowners build out their own connected setups without spending a fortune. By keeping things simple and affordable, Wyze has quietly built one of the most loyal followings in the smart home world.
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SPAN – Smarter energy use starts with your breaker box
Most smart home tech focuses on individual devices – SPAN went a different route. Their smart electrical panel replaces your home’s traditional breaker box and gives you real-time control and visibility over your home’s entire energy use.
You can see exactly where power is going, set priorities during outages, and even manage how your solar or battery storage gets used. It’s a big step toward energy independence, especially for households looking to reduce costs or rely less on the grid.
SPAN has quickly gained traction with energy-conscious homeowners, solar installers, and even utility partners. It’s the kind of behind-the-scenes tech that can quietly transform how homes use and manage power.
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Minut – All-in-one home monitoring without the fuss
Minut’s device does a bit of everything: noise monitoring, motion detection, air quality tracking, and more. It’s small, blends in easily, and doesn’t use cameras – so it feels a bit less intrusive than traditional home security gear.
It’s popular with landlords and hosts, but plenty of homeowners use it too – especially in busy households where people want to make sure the environment stays safe and comfortable. It can even respond automatically to things like high humidity or temperature spikes, so you don’t have to jump in every time something changes.
What’s Next for Smart Home Tech?
What ties all these companies together isn’t flashy features or buzzwords. It’s that they’re all focused on making life at home simpler, cleaner, and safer – without overcomplicating things.
For smart home startups, that means bringing together skills across hardware, AI, data, and user experience. And for growing teams, finding people who can connect the dots between technical expertise and what people actually need at home is more important than ever.
Storm4 helps US based Smart Tech companies hire senior and executive talent who understand that balance. If you’re hiring in the GreenTech or Smart Tech spaces – or you’re looking for your next move – get in touch, Storm4 are here to help.
