Marketing Director (MD)

Storm4 has a portfolio of experienced Marketing Directors who strive to promote brand excellence and business value

Storm4 works with experienced Marketing Directors who know how to build brands that perform. These are leaders who turn positioning into pipeline and strategy into measurable business value.

If you’re hiring a Marketing Director to shape brand perception, strengthen customer relationships, and accelerate revenue, or you’re a marketing leader ready for your next move in Clean Energy, Infrastructure, or Mobility, Storm4 connects proven talent with pioneering CleanTech companies.

What Is A Marketing Director?

The Marketing Director is responsible for leading, developing, and executing the company’s marketing strategy. Sitting just below the CMO (or acting as the most senior marketing leader in organizations without one), the MD manages the brand, guides communication efforts, and oversees the performance of the entire marketing function.

In the CleanTech space, where companies must communicate complex technical solutions in a way that resonates with customers, stakeholders, and policymakers, the Marketing Director plays a crucial role in translating mission and product value into clear, compelling narratives.

From brand positioning and demand generation to customer insights and competitor analysis, the Marketing Director ensures that marketing activities fuel revenue growth, support the sales pipeline, and elevate the company’s reputation in competitive and fast-evolving sustainability markets.

Key Marketing Director responsibilities include:

Plan and execute a revenue-generating marketing strategy for new and existing products and services that keeps in line with the set marketing budget
Develop a brand strategy
Measure marketing campaign costs, analysing the effectiveness of campaigns using pre-determined KPIs
Form strong relationships with media agencies and secure agreements on promotional materials
Work cohesively with the sales team to function effectively
Continually track and review market changes, consumer trends, and activities of competitors

Marketing Director Skills Requirements

To succeed as a Marketing Director within CleanTech, professionals must demonstrate a blend of creativity, commercial thinking, and data-driven execution.

Marketing & Technical Skills

Expertise in brand development, content strategy, and messaging.
Hands-on experience with digital marketing, PPC, SEO, and CRM systems.
Strong analytical skills and ability to interpret marketing performance data.
Proficiency in marketing automation tools and attribution modeling.
Understanding of CleanTech audiences, regulatory trends, and market dynamics.

Leadership & Strategic Skills

Ability to define long-term marketing direction and translate it into actionable plans.
Strong project management skills and cross-functional leadership capability.
Excellent communication and presentation skills.
Skilled at leading, mentoring, and scaling marketing teams.
Ability to balance creativity with commercial objectives and ROI focus.

Marketing Director Experience Requirements

CleanTech organizations typically seek Marketing Director candidates with:

7–10+ years of marketing experience, with 3–5 years in a management or senior leadership role.
Demonstrated success leading brand, digital, or growth marketing initiatives.
Experience working within CleanTech, Clean Energy, Infrastructure or Mobility sectors is highly advantageous.
Proven ability to build and scale marketing teams, processes, and campaigns.
Strong results in demand generation, pipeline creation, or revenue marketing.
Bachelor’s degree in Marketing, Communications, Business, or a related field.

The Marketing Director is a senior leadership role requiring deep marketing expertise, proven execution ability, and strategic oversight. This role is critical for CleanTech companies looking to grow brand exposure, accelerate customer acquisition, and articulate their mission in competitive markets.

Marketing Director Salary Expectations

Marketing Directors typically earn competitive salaries reflective of their seniority and their direct impact on revenue and brand performance. Compensation often includes base salary, performance-based bonuses, and in some cases, equity or stock options.

While salary ranges may vary based on geographic location, funding stage and a company’s sector, an average Marketing Director working for a US CleanTech organisation can expect a base salary of around $170,000 – $205,000.

For a detailed breakdown by location and subsector, refer to Storm4’s CleanTech Salary Guide.

Download US CleanTech Salary Guides

Marketing Director Organization Hierarchy

The Marketing Director sits within the senior leadership layer, working closely with commercial, product, and executive teams to ensure marketing aligns with organizational priorities.

Marketing Directors collaborate frequently with:

Sales (to support pipeline generation)
Product (for go-to-market strategy)
Customer Success (for customer insights and retention)
Operations (for market data, processes, and reporting)

Marketing Director Reports To:

Chief Marketing Officer (CMO) or Chief Executive Officer (CEO) (if no CMO is present)

Marketing Director Direct Reports:

Digital Marketing Manager
Product Marketing Manager
Content / Communications Manager
Brand & Creative Leads
Marketing Analysts / Coordinators

Example Marketing Director Job Advert

Here is an example of how a compelling Marketing Director job advert might look for a CleanTech organization:

🎯 Role: Marketing Director
💼 Industry: CleanTech | Energy Efficiency Software
🌎 Location: Denver, CO (Hybrid)
💰 Salary: $140,000–$180,000 + Bonus + Benefits

About the Company:

Our client is a fast-growing CleanTech SaaS company helping utilities and commercial enterprises optimize their energy usage. Following a successful Series B round, the company is expanding rapidly and seeking a Marketing Director to lead brand strategy, demand generation, and content excellence.

Responsibilities:

Develop and execute multi-channel marketing strategies to drive customer acquisition.
Build a compelling brand narrative that supports market differentiation.
Lead the marketing team across digital, content, and communications functions.
Use analytics and data insights to optimize campaign performance and pipeline growth.
Partner with sales and product teams to support go-to-market execution.

Requirements:

7+ years of marketing experience, with 3+ years in a leadership role.
Experience in CleanTech, SaaS, or sustainability-focused organizations preferred.
Strong background in digital marketing, analytics, and brand building.
Proven ability to scale marketing teams and drive measurable outcomes.

📧 To apply: Email your resume to recruiter@cleantech-org.com or click “Apply” to get started.

Marketing Director Hiring Process

The hiring process for a Marketing Director typically evaluates both strategic leadership and hands-on marketing execution:

Initial Consultation: Define candidate profile, team structure, and core responsibilities.
Profile Sourcing: Identify marketing leaders with relevant industry and functional expertise.
Screening Stage: Assess strategic thinking, technical capability, and cultural fit.
Panel Interviews: Evaluate campaign leadership, commercial impact, and creative strategy.
Executive Interview: Final discussion with CEO/CMO assessing vision, alignment, and leadership style.
Offer & Negotiation: Finalize compensation, bonus structure, and growth expectations.

Speak To A Recruitment Consultant

Marketing Director Interview Questions

A well-rounded interview process helps reveal the candidate’s creative decision-making, commercial awareness, and team leadership.

Marketing & Strategic Questions

How do you approach building a marketing strategy from scratch?
Describe a campaign you led that had a measurable commercial impact.
How do you evaluate which marketing channels to invest in?
What is your approach to aligning marketing goals with company OKRs?

Industry-Specific Questions

How should CleanTech companies adapt their messaging for technical and non-technical audiences?
What trends do you see shaping the CleanTech marketing landscape?
How should marketing teams handle regulatory or policy-sensitive messaging?
Describe a time you repositioned or differentiated a brand in a crowded market.

Leadership & Culture Questions

How do you build and mentor a high-performing marketing team?
Describe your leadership style and how you manage different marketing disciplines.
How do you foster collaboration between marketing and sales teams?
How do you balance creativity with data-driven decision-making?